What are on-shelf and off-shelf measures? “This number is an estimate for all US retailers.”Ĭonfectionery brands through on-shelf and off-shelf merchandising measures in select Walmart and Target stores in US market (10 weeks ending August 1st, 2016) “This is an approximate number based on 2015 category sales and assumes the opportunity for 16 weeks during the summer,” he explained. If manufacturers make sure their products are always in stock, confectionery companies could gain $4.1m in sales and salty snack businesses $24.2m, according to Behar. Salty Snacks dropped 16 percentage points (from 39% to 23%),” Behar said. “Within confections, display presence dropped 32 percentage points (from 60% to 28%) over the course of the summer. If the display sells down too much, it will often get broken down and the remaining product just becomes inventory for stocking the home shelf location." Two categories could gain $28.3mĪ key takeaway from Quri’s study is that there is a tendency to “set and forget” summer displays when in reality those products need to be maintained routinely for incremental sales and share gains. "Many times, displays aren't refreshed and begin to diminish as the promotion wears on. "As they start to sell down, the pallet display then becomes a half pallet, and a quarter pallet, and eventually just an aisle stack," Behar said. "We don't know the exact reasons for the declines, but I would conjecture that at the start of the season brands start out with large, fully stocked pallet displays," Quri's CEO, Justin Behar, said. The average OSA for the two weeks leading up to July 4th was 95%, and it dropped to 77% ending on July 24th. Hershey chocolate, in particular, saw a big dip at Target directly after Fourth of July, according to Quri. It said the OSA of salty snacks ranged from 93% to 99%, ranking fourth. It found on-shelf availability (OSA) of confections varied between 93% and 98%, ranking sixth out of 14 categories. Research by Quri under its 'Summer of Merchandising' program assessed merchandising performance both on and off-shelf for 45 brands in 14 categories at Walmart and Target stores throughout the summer. It has urged manufacturers to regularly refresh displays after finding shelf availability declines for major confectionery and salty snack brands since Memorial Day. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems. Afghanistan, American Samoa, Angola, Anguilla, Asia, Bahamas, Barbados, Belarus, Benin, Bermuda, Bolivia, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde Islands, Cayman Islands, Central African Republic, Central America and Caribbean, Chad, Comoros, Congo, Democratic Republic of the, Congo, Republic of the, Cook Islands, Cuba, Republic of, Côte d'Ivoire (Ivory Coast), Djibouti, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Ethiopia, Europe, Falkland Islands (Islas Malvinas), Fiji, French Polynesia, Gabon Republic, Gambia, Ghana, Guam, Guernsey, Guinea, Guinea-Bissau, Guyana, Honduras, Jamaica, Jersey, Kenya, Kiribati, Korea, North, Lesotho, Liberia, Libya, Macedonia, Madagascar, Malawi, Maldives, Mali, Marshall Islands, Mauritania, Mauritius, Mayotte, Micronesia, Middle East, Moldova, Mongolia, Morocco, Mozambique, Namibia, Nauru, Nepal, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Niue, North America, Palau, Papua New Guinea, Paraguay, Reunion, Russian Federation, Rwanda, Saint Helena, Saint Pierre and Miquelon, San Marino, Senegal, Seychelles, Sierra Leone, Solomon Islands, Somalia, South Africa, South America, Southeast Asia, Sudan, Suriname, Svalbard and Jan Mayen, Swaziland, Syria, Tanzania, Togo, Tonga, Trinidad and Tobago, Tunisia, Tuvalu, Uganda, Uruguay, Vanuatu, Venezuela, Virgin Islands (U.S.
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